A Theme is a Framework

A Framework can have sever limitations.

The best kind of theme design is one that provides a “Scalable” and Flexible framework.

Scalability in Theme Design

Pages and Sub-pages in the navigation.  A theme should provide a way to have all your pages/posts in the navigation.  Content that can’t be found is almost the same as no content at all.  (Borrowing a phrase from “The Land of Point”)

The same is true for Categories and child categories.  If the theme doesn’t provide this in it’s base design, you have two options:

  1. Find another theme
  2. Find a way to add functionality to the existing theme

Your Site Should Fit Your Business

To many businesses end up fitting their business to the site.  They have to live with-in the framework.  Make their content “Fit” the sidebar or the content area.  It doesn’t have to be that way.  The theme needs to be flexible in design.  Want a page without a sidebar, or a page with 2 sidebars, a custom page template can be called for those situations.  Want some content to only show on a single page . . .  A theme should be flexible enough to fit your business, not the other way around.

Looks Good Tastes Great

Remember that old bear commercial based on those 4 words?  Well, the same is true about a theme.  It should look good, (most do) but it shouldn’t leave a bad taste in your mouth.

  • It should be easy to navigate.
  • It should provide a way for your customers to ask questions and get answers.
  • It should be designed to fit in with your business and branding.

Scalability, Looks Good, Tastes Great that’s a framework on which you can put your content, and build your business.


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